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CONSULTING SERVICES: SALES GROWTH
Business Development
- Target Account Identification
- Retailer & Distributor Introductions
- Buyer Pitch Development
- Line Review Preparation
Commercialization
- Channel strategy (Pet Specialty, Food, Drug, Mass, E-commerce)
- Pricing architecture & margin modeling
- Distributor alignment & rollout planning
Forecasting & Planning
- S&OP Alignment
- Sales Forecasting Models
- Reset Timing Strategy
- Inventory Planning Support
Sales Support
- Inside Sales Structure
- CRM Optimization
- Sales Playbook Creation
- Pipeline Management
Customer Relationships
- Retailer & Distributor Communication Strategy
- Performance Reviews
- Promotional Planning
Channel Strategy
- Multi-Channel Expansion Roadmaps
- Retail Sequencing Plans
- National Account Strategy
CONSULTING SERVICES: MARKETING & BRAND EXECUTION
Our Focus:
Brand Development
- Positioning Refinement
- Competitive Differentiation
- Retail Messaging
Strategic Marketing Support
- Go-to-market Planning
- Launch Strategy
- Retail Sell-in Decks
Product Development
- Assortment Strategy
- Packaging Feedback for Retail Compliance
- Margin Validation
Merchandising
- Planogram Strategy
- Endcap & Promotional Execution
- In-store Activation
E-Commerce Support
- Amazon & DTC Channel Strategy
- Content Optimization
- Promotional Alignment with Retail
Consumer Insights
- Competitive Audit
- Category Analysis
- Shopper Behavior Insights
About Edge Consulting
How We Work
Results-Focused Close
Who We Serve
We work alongside your team to ensure execution happens, in distribution, at retail, and in-market.
Our process:
Analyze – Category, customer, margins, and competitive position
Identify – High-impact growth levers
Advise – Build focused, realistic commercial plans
Execute – Support implementation at distributor and retail levels
Grow – Measure, optimize, and scale
Who We Serve
Results-Focused Close
Who We Serve
- Founders and Midsize Pet Brands
- Pet Brands Expanding Distribution Regionally or Nationally
- Established Brands Optimizing Channel Performance
- Private Equity-Backed Portfolio Companies
Results-Focused Close
Results-Focused Close
Results-Focused Close
Growth Is Not An Idea. It's a System
We help brands build that system.
If you’re ready to expand distribution, sharpen your commercial strategy, and drive measurable growth, let’s talk.